Autobrite Direct and Team HARD. Racing are pleased to announce their continued partnership for the 2023 KwikFit British Touring Car Championship season. This marks the seventh year of collaboration between the two companies.
Team HARD. Racing has enjoyed a successful partnership with Autobrite Direct since 2016 and is excited to have the family business as its Title Partner once again. Team HARD. Racing has been the exclusive Autobrite Direct retail distributor for the Kent area, since 2019. The partnership has seen gleaming success in the team’s physical and e-commerce store, as well as their continued partnership as named title partners in the team’s BTCC efforts.
Throughout the partnership, the entire Team HARD. Racing fleet, from race cars to road cars and vans, has followed the six-step detailing regime prescribed by Autobrite Direct, resulting in one of the shiniest fleets on the grid.
Mark Moss, Owner of Autobrite Direct, stated, “We are thrilled to continue our partnership with Team HARD. Racing for the seventh consecutive year. We have a lot of respect for Tony Gilham and what he has achieved within BTCC. Team HARD. Racing has another great lineup of drivers this year, and we are excited to see them in action. The Hybrid era of BTCC has been very entertaining, and we are proud to see the Autobrite logo on the cars once again.”
“Team HARD. Racing is a family-run business, and we feel we have a lot in common as a business. As an approved stockist since 2019, they have a great display stand with a wide range of Autobrite products at their HQ in Kent. All the staff at Autobrite are fully behind Team HARD. Racing and we are looking forward to some great racing and possible podiums this season.”
Tony Gilham, Managing Director of Team HARD. Racing, commented, “We are delighted to have Autobrite Direct back as our Title Partner for the 2023 season. We have a fantastic working relationship, and both parties benefit hugely from working with each other. As we continue our touring car journey, we are thrilled to have Autobrite Direct’s continued support for our mission to reach the top. They are a valued and integrated part of our team.”
Autobrite Direct will assume their customary position as title partners with naming rights and heavy branding on the cars of Bobby Thompson and Dan Lloyd as the pair push for Independent honours in 2023.